The Market Note · Las Vegas
Las Vegas Pre-Owned Watch Market Update: November 2026
Once a month we cover what pre-owned prices did, where we'd buy if we were buying to wear, and how to get more for a watch when you sell. Short, sourced, no hype.
What's moving in pre-owned Rolex, AP, Omega and Tudor prices
| Brand | Index | Past month | Past year | Our read |
|---|---|---|---|---|
| Rolex | $27,814 | −0.3% | +4.7% | Flat to soft |
| Audemars Piguet | $80,754 | +0.2% | +8.5% | Slowly up |
| Omega | $8,792 | −1.1% | +4.5% | Down this month |
| Tudor | $3,607 | 0.0% | +13.9% | Flat, strong year |
WatchCharts brand market indexes in USD, updated November 13, 2026. Trailing past month and past year to that date.
Rolex is down 0.3% over the past month and 0.9% over three months, still up 4.7% on the year.
AP is up 0.2% on the month and 1.4% over three months. The CODE 11.59 index is the soft spot, down 1.8% on the year.
Omega is the weakest of the four this month, down 1.1%. The Speedmaster index is down 1.2% over the same month.
Tudor is flat on the month and up 13.9% on the year, the best year of the four.
Buy now or wait: Omega Speedmaster Moonwatch 310.30.42.50.01.001
Our call: buy now if you want one on your wrist.
US retail is $7,800. WatchCharts puts the pre-owned private-sale price at $5,522 and the typical dealer price at $6,154 (November 13, 2026). That's roughly 29% under retail for a current-production watch with the 3861 movement. About 1,471 traded in the past year and the median listing sells in 20 days, so a clean full set isn't hard to find.
Waiting for Omega's soft month to go further might save a little. It won't change the fact that this is already well under retail. Buy it because you'll wear it.
On hand and can source
Omega Speedmaster Moonwatch: we can source a full set for you.
Ask for more photos and pricing, or see current inventory. Viewings are by private appointment in Las Vegas.
Seller tip: keep the warranty card
The card the authorized dealer filled out, with the serial number and purchase date, is the piece buyers care about most. It ties the watch to its first sale, and a full set gives the next buyer one less thing to question. That shows up in what we can offer.
Keep the card somewhere safe and separate from the watch, photograph both sides, and hold on to the box, booklets, hang tags and any service receipts. If you've lost the box but still have the card, tell us. The card alone still counts for a lot.
Sell or consign
Selling or consigning a watch in Las Vegas?
Send photos and details. We'll get you an offer within 48 hours.
Sources
- WatchCharts brand market indexes for Rolex, Audemars Piguet, Omega and Tudor, plus the AP CODE 11.59 and Omega Speedmaster collection indexes, USD, updated Nov 13, 2026.
- WatchCharts, Omega Speedmaster Professional Moonwatch 310.30.42.50.01.001: US retail as of Sep 2026, market and dealer prices as of Nov 13, 2026.
- Watch photos are our own, from current Prime Time Pieces LV inventory.
Market figures are third-party estimates for information only, not financial advice.